TAG Heuer watches in titanium, ceramic, bronze and carbon

Edouard Heuer founded the company in Saint-Imier in 1860. The TAG prefix arrived in 1985, when the TAG Group bought a majority, and LVMH has owned the brand since 1999, with headquarters now in La Chaux-de-Fonds, according to Monochrome's brand history, which also singles out the Carrera of 1963 and the Monaco that Steve McQueen wore in Le Mans. Its titanium runs from the Aquaracer Professional 200 Solargraph, which aBlogtoWatch describes in sand-blasted Grade 2 for case and bracelet alike, up to the Monaco Split-Seconds, a Vaucher-based rattrapante whose movement plates and bridges are titanium as well (SJX). One version of that watch is cased in what TAG Heuer calls TH-Titanium, which SJX identifies as crystallized titanium: controlled heating grows the metal's crystals in two structures, and the boundary between them leaves the visible pattern. Its carbon work centres on the TH-Carbonspring, a hairspring made of carbon, and Monochrome reports that the Monaco Flyback built around it is made almost entirely of forged carbon.

Written 10 October 2026 from Monochrome's brand profile and history of TAG Heuer, aBlogtoWatch on the Aquaracer Professional 200 Solargraph in titanium, SJX on the Monaco Split-Seconds in TH-Titanium, SJX on the 2024 Monaco Split-Seconds, Monochrome on the Monaco Split-Seconds TH-Titanium and Monochrome's in-depth piece on the TH-Carbonspring.