TAG Heuer Aquaracer Lady 300M Full Ceramic

TAG Heuer launched the Aquaracer Lady 300M Full Ceramic at Baselworld 2016, and aBlogtoWatch reported it as the brand's first watch with a case and bracelet made entirely of ceramic. This is the white version, WAY1391.BH0717, with a white dial on a white ceramic bracelet. At 35 mm it was larger than the 27 mm and 32 mm ladies' Aquaracers before it, and it kept the full 300 m rating, with a sapphire crystal and a Swiss quartz movement. Time+Tide wore it that summer and noted that the ceramic weighs less than half what steel would and is very hard to scratch, while aBlogtoWatch pointed out that ceramic can chip under a hard knock and wished for a mechanical option. The range also included a black version, a black one with a rose gold bezel and diamond-set bezels in both colours. It is no longer made, so this is now a watch to find used.

Written 10 October 2026 from aBlogtoWatch's launch report and Time+Tide's hands-on.