Whitby Watch Co Avro CF-100 Canuck
Whitby Watch Co is a Canadian brand, and the Canuck pays tribute to the Avro Canada CF-100, the twin-engine all-weather interceptor that first flew in 1950 as the first mass-produced fighter jet designed and built in Canada. It comes in 39 or 43 mm cases of titanium, and in two dials. The MK I nods to the jet's rounded radar nose with a smooth centre medallion under the hands and a grainy outer dial, while the MK II uses a turbine-themed centre and a simpler minute track. Both have a lightning-bolt seconds hand taken from the prototype's paint scheme and C3 Super-LumiNova, in colours from black and navy to fuselage grey and military green. They run on the Swiss Sellita SW200-1 behind a sapphire exhibition caseback, are rated to 100 m with a screw-down crown and are assembled in Canada.
Written 28 September 2026 from Worn & Wound and Whitby Watch Co.


- Reference
- Canuck Pilot
- Type
- Pilot
- Case diameter
- 43.0 mm
- Lug-to-lug
- 50 mm
- Origin
- Canada
- Movement
- Automatic
- Caliber
- Sellita SW200-1
- Power reserve
- 38h
- Complications
- Date
- Colour
- Grey
- Surface treatment
- None
- Finish technology
- Natural finish
- Nickel-free
- Unconfirmed (contact-point materials not all confirmed)
- Bracelet / strap
- Italian leather strap
- Crystal
- Sapphire (anti-reflective)
- Display back
- Yes
- Dial
- MK I or MK II; black, navy, fuselage grey, military green, royal, or steel
- Dial colours
- Black Grey Blue Green
- Lume
- C3 Super-LumiNova
- Availability
- Offered
- Status
- Current
- Not published
- Thickness, Weight, Hardness, Construction, Caseback, Matching bracelet
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Frequently asked questions
What grade of titanium is the Whitby Watch Co Avro CF-100 Canuck?
Titanium, with no grade stated. The record is at medium confidence, so check the maker's page before relying on it.
What size is the Whitby Watch Co Avro CF-100 Canuck?
The case is 43 mm across and 50 mm from lug to lug. It is water resistant to 100 m.
How much does the Whitby Watch Co Avro CF-100 Canuck cost, and is it available?
It is in production, at a list price of $769.
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